The Best CRM Tools of 2021: Which One is Right for You?


Hello Friends! In the digital age, customer relationship management (CRM) tools are crucial for businesses of all sizes. They offer a way to organize and manage customer data, track leads and sales, and improve the overall customer experience.

The benefits of effective CRM software are clear, but with so many options available, it can be overwhelming to choose the right one for your business. In this article, we will explore some of the best CRM tools of 2021, and help you determine which one is right for you.

The Top 5 CRM Tools of 2021

There are hundreds of different CRMs available, but we have narrowed the list down to the top 5 tools that offer a best-in-class user experience, features, and customer support. Let’s dive in!

1. HubSpot CRM

HubSpot CRM is one of the best-known CRMs on the market, and for good reason. It offers a user-friendly interface, customizable dashboards, and comprehensive reporting tools.

One of the key features of HubSpot CRM is its sales automation tools, which allow teams to automate repetitive tasks and focus on closing deals. The tool also integrates with other HubSpot products, including marketing and customer service software, to create a unified platform for all customer communications.

Additionally, HubSpot CRM offers a free version, making it an accessible choice for small businesses or those just starting out.


  • User-friendly interface with customizable dashboards
  • Sales automation tools to streamline sales processes
  • Comprehensive reporting tools for sales, marketing, and customer service
  • Integrates with other HubSpot products for a unified customer experience
  • Free version available


Free Version $0
Starter $45/month
Professional $450/month
Enterprise $1,200/month

2. Zoho CRM

Zoho CRM is a versatile tool that offers a comprehensive set of features to help businesses manage their customer relationships. It boasts an intuitive, user-friendly interface, and is highly customizable to suit your business needs.

One of the standout features of Zoho CRM is its AI-driven Sales Assistant, which analyzes customer data to provide tailored insights and recommendations for your sales team. This allows your team to focus on high-value activities and close deals more efficiently.

Zoho CRM also includes email marketing tools, social media integrations, and a robust reporting dashboard to help you track your sales pipeline and identify growth opportunities.


  • Intuitive, user-friendly interface
  • Customizable to suit your business needs
  • AI-driven Sales Assistant for tailored insights and recommendations
  • Email marketing tools and social media integrations
  • Robust reporting dashboard


Free Version $0
Standard $12/user/month
Professional $20/user/month
Enterprise $35/user/month

3. Salesforce CRM

Salesforce CRM is one of the most popular choices for businesses of all sizes. It offers a wide range of features, including customizable dashboards, lead and opportunity management, and marketing automation tools.

One of the standout features of Salesforce CRM is its artificial intelligence capabilities, which allow businesses to analyze customer data and make data-driven decisions. The tool also offers advanced analytics and forecasting tools to help you make informed business decisions.

Additionally, Salesforce CRM integrates with a wide range of third-party apps, making it a highly customizable option for any business.


  • Customizable dashboards and reporting tools
  • Lead and opportunity management
  • Marketing automation tools
  • Artificial intelligence capabilities for data analysis
  • Advanced analytics and forecasting tools
  • Integrates with a wide range of third-party apps


Essentials $25/user/month
Professional $75/user/month
Enterprise $150/user/month
Unlimited $300/user/month

4. Freshsales

Freshsales is a cloud-based CRM that offers a robust set of features for sales teams. It offers a simple, easy-to-use interface and is highly customizable to suit your team’s specific needs.

One of the key features of Freshsales is its AI-powered Lead Score, which analyzes customer data to provide personalized insights and recommendations to your sales team. Additionally, the tool’s built-in phone and email capabilities allow for seamless communication with customers and prospects.

Freshsales also includes advanced reporting capabilities, allowing for deep insights into your sales pipeline and performance metrics.


  • User-friendly interface with high customization options
  • AI-powered Lead Score for personalized insights and recommendations
  • Built-in phone and email capabilities for seamless communication with customers
  • Advanced reporting capabilities for deep insights into sales pipeline and performance metrics


Blossom $12/user/month
Garden $25/user/month
Estate $49/user/month
Forest $79/user/month

5. Pipedrive

Pipedrive is a sales-focused CRM that emphasizes simplicity and ease-of-use. It boasts a user-friendly interface and intuitive navigation, making it a popular choice for small businesses and startups.

One of the standout features of Pipedrive is its visual sales pipeline, which allows teams to easily track leads and deals across different stages of the sales process. It also offers a range of automation tools, including email and phone integrations, to streamline sales processes and improve productivity.

Additionally, Pipedrive offers a mobile app for on-the-go access to customer data and sales activities.


  • User-friendly interface with intuitive navigation
  • Visual sales pipeline for easy tracking of leads and deals
  • Email and phone integrations for sales automation
  • Mobile app for on-the-go access to customer data and sales activities


Essential $15/user/month
Advanced $29/user/month
Professional $59/user/month


Choosing the right CRM tool for your business can be a daunting task, but by considering your specific needs and features, you can find the perfect fit for your team. Whether you are a small business looking for a free or low-cost option, or a larger enterprise needing advanced analytics and automation tools, there is a CRM out there for you.

Do your research, try out some demos, and don’t be afraid to ask for customer references – the right tool can make all the difference in driving sales and improving the customer experience. Good luck!

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