CRM ON PREMISE PRICING

The Benefits of On-Premise CRM Software for Digital Marketing Agencies

Hello Friends,

In today’s digital age, customer relationship management (CRM) software has become an essential tool for businesses, especially for digital marketing agencies. CRM software helps businesses manage and analyze customer interactions and data throughout the customer journey. There are two types of CRM software deployment: on-premise and cloud-based.

In this article, we will discuss the benefits of on-premise CRM software for digital marketing agencies. On-premise CRM software is installed and operated on a company’s own servers, while cloud-based CRM software is hosted on a third-party server. Many businesses opt for cloud-based CRM software because it is more cost-effective and easy to use. However, on-premise CRM software has its own advantages and is still widely used by many businesses.

The Benefits of On-Premise CRM Software

On-premise CRM software has several benefits compared to cloud-based CRM software. The following are some of the benefits of using on-premise CRM software for digital marketing agencies:

1. Customization

One of the main benefits of on-premise CRM software is customization. With on-premise CRM software, businesses can tailor the software to their specific needs and requirements. Businesses can add custom fields, workflows, and automation rules to the software. This level of customization is not possible with cloud-based CRM software.

2. Data Security

Data security is a major concern for businesses, especially those dealing with sensitive customer data. On-premise CRM software provides better data security because all data is stored on the company’s own servers. This means that businesses have full control over their data and can implement their own security policies and protocols.

3. Integration

On-premise CRM software can integrate seamlessly with other software and tools used by businesses. For digital marketing agencies, this is especially important because it allows them to integrate their CRM software with tools such as marketing automation software, email marketing software, and social media management tools. This integration can help businesses streamline their workflows and improve efficiency.

4. Control

With on-premise CRM software, businesses have more control over the software and its features. They can decide when to upgrade the software, make changes to the software, and fix any issues that may arise. This level of control is not possible with cloud-based CRM software, which is managed by the software provider.

5. Cost

While cloud-based CRM software may be more cost-effective initially, over time, on-premise CRM software can be more cost-effective. With cloud-based CRM software, businesses must pay a monthly or yearly subscription fee, which can add up over time. On-premise CRM software, on the other hand, requires an upfront investment but does not have recurring costs.

The Drawbacks of On-Premise CRM Software

While on-premise CRM software has its benefits, it also has some drawbacks. The following are some of the drawbacks of using on-premise CRM software for digital marketing agencies:

1. Upfront Costs

On-premise CRM software requires an upfront investment, which can be a barrier for small businesses or startups. The cost of on-premise CRM software includes the software license, hardware, installation, and maintenance.

2. Maintenance and Upgrades

With on-premise CRM software, businesses are responsible for maintaining and upgrading the software. This can be time-consuming and may require IT expertise.

3. Limited Access

On-premise CRM software can only be accessed from the company’s own servers. This can be a drawback for businesses with remote workers or multiple locations. Cloud-based CRM software, on the other hand, can be accessed from anywhere with an internet connection.

Conclusion

In conclusion, on-premise CRM software has several benefits for digital marketing agencies, including customization, data security, integration, control, and cost-effectiveness. While it may have some drawbacks, businesses should carefully consider their needs and requirements before deciding which type of CRM software deployment is best for them.

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