The Top 5 Real Estate CRM for Converting Leads

Hello Friends! Are you a real estate agent looking for the perfect CRM to manage your leads? Look no further than the top 5 Real Estate CRM for converting leads. In this article, we will go over the five most popular CRM options and how they can help you streamline your communication, track your deals, and convert more leads.

1. Top Producer

Top Producer is a CRM software designed specifically for real estate agents, allowing them to manage clients, track deals, and stay on top of leads. With Top Producer, you can easily import your contacts from other systems, such as Outlook or Gmail, and categorize them based on their interests.

Not only can you manage your contacts, but you can create automated drip campaigns to stay in touch with your leads without lifting a finger. This means that you can nurture the relationship with a potential client without having to send manual messages every time.

One of the key features of Top Producer is their Market Snapshot, which allows agents to provide clients with hyperlocal market data in real-time. This is a great way to provide value to leads and help establish yourself as an expert in your field.

2. Contactually

Contactually is a CRM software that helps real estate agents manage relationships with their clients. Using Contactually, you can organize your contacts into buckets based on their relationship with you and set up automated workflows.

The software tracks all of your interactions with your clients, including emails, phone calls, and text messages, and organizes them in one place. This makes it easier to follow up with clients and never forget to reach out to them again.

In addition, Contactually has some useful features for lead nurturing, such as their Keep In Touch program. This program sends out automated messages to leads, such as holiday greetings or useful information about the local market, without any extra effort from the agent.

3. LionDesk

LionDesk is a CRM software that touts itself as an all-in-one solution for real estate agents. With LionDesk, you can manage your contacts, schedule follow-ups, and send automated campaigns.

The software also includes a dialer feature, which allows you to make calls directly from the platform, and a text messaging feature, which allows you to chat with leads in real-time. This can be a great way to stand out from the competition and show your clients that you are always available.

LionDesk also has a lead intake form, which allows you to capture leads directly from your website and import them into the CRM automatically. This means that you never miss a lead and can start nurturing them right away.

4. Hubspot

Hubspot is a CRM software that offers a free version for small businesses, including real estate agents. While the free version has limited functionality, it can be a great option for agents just starting out.

The software allows you to manage your contacts, track deals, and schedule appointments. Additionally, you can create automated workflows to save time and stay in touch with leads.

One of the key features of Hubspot is their marketing automation tools. With Hubspot, you can create landing pages and forms for your website, send emails to leads, and analyze your marketing efforts all in one place.

5. Zoho CRM

Zoho CRM is a cloud-based CRM software designed for small businesses, including real estate agents. Using Zoho CRM, you can manage your contacts, track your deals, and automate your workflows.

The software integrates with other Zoho products, such as Zoho Books and Zoho Campaigns, allowing you to manage all aspects of your business from the same platform.

One of the key features of Zoho CRM is their SalesSignals. This feature sends real-time notifications to agents whenever a lead takes an action, such as opening an email or visiting your website. This allows agents to follow up with leads at the perfect time and increase their chances of conversion.


In conclusion, selecting the best CRM software for your real estate business requires a bit of research and consideration of your needs. However, the benefits of using one of these platforms are clear: you can improve your communication, increase your lead conversion rates, and ultimately grow your business.

While each of the top 5 Real Estate CRM for converting leads has unique features and capabilities, the right CRM for you will depend on your budget, team size, and business goals. So don’t hesitate to take some time to test out the options and see what works best for you.

Thank you for reading, and we hope this article was helpful in your quest for the perfect real estate CRM. See you in our next interesting article!

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