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8 Best CRM Email Marketing Software in 2021

Introduction

Hello Friends,

If you’re running a business in today’s digital age, then you know how important it is to have an email marketing campaign in place. With that being said, you also need to have a reliable CRM system to manage your customer relationships, leads, and sales. With so many CRM email marketing software options available, it can be tough to know which one is right for your business needs.

In this article, we’ll discuss the 8 Best CRM Email Marketing Software options available in 2021. We’ll dive into what makes each software unique, its features, pricing, and more. By the end of this article, you should have a better understanding of which option is best for your business.

1. HubSpot CRM

The first CRM email marketing software on our list is HubSpot CRM. This all-in-one CRM software is perfect for small and medium-sized businesses. HubSpot CRM has a user-friendly interface and is easy to use. It integrates with Gmail, Outlook, and other email clients to manage communications easily.

One of the best things about HubSpot CRM is its price tag. It has a free plan that includes full-featured CRM, email marketing, contact management, and much more. For businesses that need more features, HubSpot’s paid plans offer robust marketing automation, sales forecasting, and analytics tracking.

Features:

– Contact management
– Email marketing
– Marketing automation
– Sales forecasting
– Analytics tracking

Price:

– Free
– Starter – $50 per month
– Professional – $800 per month
– Enterprise – $3,200 per month

2. Salesforce CRM

Salesforce is a household name in the CRM world, and for good reason. Its CRM software is highly customizable and offers a range of features to cater to businesses of all sizes. Salesforce is cloud-based, making it accessible anywhere with an internet connection.

Salesforce offers a range of products that cater to various business needs. Its Sales Cloud CRM focuses on sales automation and lead management, while its Service Cloud CRM focuses on providing excellent customer service.

Features:

– Customizable
– Sales automation
– Lead management
– Customer service

Price:

– Essentials – $25 per user per month
– Professional – $75 per user per month
– Enterprise – $150 per user per month
– Unlimited – $300 per user per month

3. Zoho CRM

Zoho CRM is an all-in-one CRM software that is ideal for small and medium-sized businesses. It offers a range of features including sales automation, lead management, and email marketing. Its user interface is user-friendly, making it easy for businesses to manage their customer relationships.

Zoho CRM offers a free plan, making it an excellent choice for businesses that want to test the software before committing to it fully. Its paid plans offer more features like marketing automation, advanced analytics, and visitor tracking.

Features:

– Sales automation
– Lead management
– Email marketing
– Visitor tracking
– Advanced analytics

Price:

– Free
– Standard – $18 per user per month
– Professional – $30 per user per month
– Enterprise – $45 per user per month

4. Pipedrive

If you’re looking for a CRM software that focuses on sales automation, then Pipedrive might be the right choice for you. It offers a range of features like lead and deal management, contact management, and email tracking. Its user interface is easy to use, and it has a mobile app for on-the-go use.

Pipedrive is a great option for businesses that want to track their sales pipeline better. Its intuitive deal management system makes it easy for businesses to focus on the deals that matter most.

Features:

– Lead and deal management
– Contact management
– Email tracking
– Mobile app

Price:

– Essential – $12.50 per user per month
– Advanced – $24.90 per user per month
– Professional – $49.90 per user per month

5. ActiveCampaign

ActiveCampaign is a popular choice for businesses that want an email marketing software with powerful CRM features. Its user interface is easy to use, and it offers a range of features like contact management, automation, and segmentation tools.

ActiveCampaign’s automation features are some of the best in the market. It allows businesses to send targeted emails to their leads and customers based on their behavior and preferences.

Features:

– Email marketing
– Contact management
– Automation
– Segmentation tools

Price:

– Lite – $9 per month
– Plus – $49 per month
– Professional – $129 per month
– Enterprise – Custom pricing

6. Freshsales

Freshsales is a modern CRM software that focuses on sales and marketing automation. It offers a range of features like lead and deal management, contact management, and email tracking. Freshsales’ user interface is highly customizable, making it easy to use for businesses of all sizes.

One of the unique features of Freshsales is its built-in phone system, which allows businesses to make calls directly from the software. This feature makes it easy for businesses to track their call logs and maintain their customer relationships.

Features:

– Sales and marketing automation
– Lead and deal management
– Contact management
– Email tracking
– Built-in phone system

Price:

– Blossom – $12 per user per month
– Garden – $25 per user per month
– Estate – $49 per user per month
– Forest – $79 per user per month

7. Keap

Keap, formerly known as Infusionsoft, is an all-in-one CRM and marketing automation software. It offers a range of features like contact management, lead generation, and email marketing. Keap also has a built-in appointment scheduling system, making it easy for businesses to schedule and manage their appointments.

Keap is a great option for businesses that want to automate their marketing processes. It offers extensive automation features like lead capture automation, appointment reminders, and email broadcasts.

Features:

– Contact management
– Email marketing
– Appointment scheduling
– Lead generation
– Marketing automation

Price:

– Lite – $56 per month
– Pro – $146 per month
– Max – $196 per month

8. Agile CRM

Agile CRM is an all-in-one CRM and marketing automation software. Its user interface is simple and easy to use, making it an excellent option for businesses that don’t have a dedicated IT team. Agile CRM offers a range of features like sales automation, marketing automation, and contact management.

Agile CRM’s email marketing automation allows businesses to send targeted emails based on their customers’ behavior and preferences. It also integrates with a range of third-party applications, making it easy for businesses to manage their customer relationships across different platforms.

Features:

– Sales automation
– Marketing automation
– Contact management
– Email marketing automation

Price:

– Free
– Starter – $8.99 per user per month
– Regular – $29.99 per user per month
– Enterprise – $47.99 per user per month

Conclusion

In conclusion, choosing the right CRM email marketing software for your business can be a daunting task. With the range of options available, it’s essential to identify your business needs and choose a software that caters to those needs. Each CRM email marketing software mentioned in this article has different features, pricing, strengths, and weaknesses. Be sure to evaluate each one carefully before deciding which one is right for you.

If you’re a small business with a limited budget, then the free plans offered by HubSpot CRM, Zoho CRM, or Agile CRM might be ideal for you. If you’re a larger business with more extended customer relationships, then Salesforce CRM or Keap might be the better option for you.

We hope this list has helped you narrow down your choices and find the perfect CRM email marketing software for your business needs. Until next time, happy marketing!

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