GARTNER MAGIC QUADRANT CRM 2016

Gartner’s Magic Quadrant for Sales Force Automation: A Comprehensive Review

Hello friends, if you’re in the market for a CRM software that can help streamline your sales force, then you’ve probably come across the term ‘Gartner’s Magic Quadrant’. This is a report that is produced by the research company Gartner, and it’s widely regarded as one of the most important resources for evaluating CRM solutions. In this article, we’re going to take a closer look at Gartner’s Magic Quadrant for Sales Force Automation (SFA), and examine some of the key findings from the report.

What is Gartner’s Magic Quadrant?

Gartner’s Magic Quadrant is a graphical representation of a market at a specific time, which shows how vendors compare to one another in terms of vision and execution. Vendors are evaluated based on their completeness of vision and ability to execute that vision.

The quadrants are divided into four sections – Leaders, Challengers, Visionaries, and Niche Players. The Leaders quadrant is typically where the most successful and established vendors reside, while the Niche Players section is where the less well-known or specialized vendors typically reside.

Gartner’s Magic Quadrant for SFA: The Results

So, what were the results of Gartner’s Magic Quadrant for SFA? In 2016, SugarCRM was named a Visionary in the report, while Microsoft Dynamics was listed as a Leader. In 2017, Zendesk was listed as a Challender in the report, alongside SugarCRM and Salesforce.

It’s worth noting that the report evaluates vendors based on a number of criteria, including functionality, ease of use, scalability, and market presence. The report also takes into account the opinions of a range of stakeholders, including customers, analysts, and industry experts.

Gartner’s Analysis of Microsoft Dynamics

Let’s take a closer look at Gartner’s analysis of Microsoft Dynamics. According to the report, Microsoft Dynamics offers a comprehensive set of SFA functionalities, including sales forecasting, lead, opportunity and account management, and sales process configuration. The report also noted that Microsoft Dynamics has a strong user community, which makes it easy for users to find valuable resources and support.

However, the report did note that Microsoft Dynamics does have some limitations when it comes to scalability and flexibility. Specifically, the report noted that the software’s customization capabilities are not as robust as some other solutions on the market.

Gartner’s Analysis of SugarCRM

So what about SugarCRM? According to Gartner, SugarCRM is an open-source CRM solution, which offers a wide range of SFA functionalities, including lead and opportunity management, sales forecasting, and reporting and analytics. The report also noted that SugarCRM has a strong focus on ease of use, and its mobile capabilities are particularly strong.

However, the report did note that SugarCRM can be less scalable than some other solutions on the market. Specifically, the report noted that SugarCRM’s architecture can be more complex than other solutions, which may make it more difficult to deploy and integrate with other systems.

Gartner’s Analysis of Salesforce

Finally, let’s take a closer look at Gartner’s analysis of Salesforce. According to the report, Salesforce is one of the most established and widely-used SFA solutions on the market, and it offers a wide range of functionalities, including sales forecasting, lead and opportunity management, and automatic lead capture.

The report also noted that Salesforce has a strong reputation for usability and ease of use, and the solution’s AI capabilities are particularly strong. However, the report did note that Salesforce can be more expensive than some other solutions on the market, particularly for smaller businesses.

Conclusion

In conclusion, Gartner’s Magic Quadrant for SFA is an invaluable resource for any business that is looking to evaluate CRM solutions. Whether you’re looking for a solution that is focused on ease of use, scalability, or customization, there is a solution out there that can meet your needs.

It’s important to keep in mind that the report is only one piece of the puzzle when it comes to evaluating CRM solutions, and it’s important to conduct your own research, as well as work with a trusted advisor, before making a final decision.

We hope that this article has been informative, and that it’s helped shed some light on this important topic. If you have any questions or would like to learn more about CRM solutions, please don’t hesitate to get in touch. Until then, we’ll see you in our next article!

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