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The Best CRM Software According to G2 Crowd Winter 2016 Rankings


Hello Friends! In the modern business landscape, Customer Relationship Management (CRM) software is essential in managing business interactions with customers. CRM systems are designed to improve customer service relationships, assist in customer retention, and streamline business processes. G2Crowd is a trusted database for business software and they recently published their rankings for the best CRM software for Winter 2016. In this article, we will explore these rankings and dive deeper into each CRM software’s functions, features, and benefits.

What is CRM Software?

CRM stands for Customer Relationship Management and is a tool for managing customer interactions. CRM software provides a central hub for businesses to manage customer data such as contact information, interactions, and transaction history. It is a crucial tool for businesses of all sizes in today’s competitive market.

The Top CRM Software

According to the G2Crowd rankings, the top five CRM software for Winter 2016 are – Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, and SugarCRM. Let’s examine each of these CRM software in detail.


Salesforce, built on the cloud, is a top-rated CRM software globally. It has a range of functions that work well for small, medium, and large enterprises. Salesforce is known for its intuitive user interface and simple navigation. Its capabilities include sales automation, customer service automation, lead generation, online marketing, AI, analytics, and productivity tools. With Salesforce, businesses can automate their sales processes, gain insights into customer trends, and analyze their business operations with great accuracy.

Hubspot CRM

HubSpot CRM is an all-in-one CRM platform designed for small and medium businesses. It is user-friendly and easy to set up. Features of Hubspot include contact management, sales automation, and marketing automation. With Hubspot, businesses can manage their entire sales process from lead generation to close. They can also automate their marketing efforts and track customer behavior to improve customer experience.


Pipedrive is a sales-focused CRM software with a simple and intuitive interface. It is tailored to suit small and medium enterprises that are looking for a centralized system to manage all their sales processes. Pipedrive’s functions include lead management, sales acceleration, and performance analytics. With Pipedrive, business owners can automate their sales process, forecast revenue, and create customized reports.

Zoho CRM

Zoho CRM provides an all-in-one platform for businesses looking to automate their sales, marketing, and customer service processes. Zoho CRM is highly scalable, and it’s suitable for small businesses as well as large enterprises. Zoho CRM features lead management, contact management, and sales process automation. The software also offers marketing automation capabilities and real-time analytics to track performance.

Sugar CRM

SugarCRM is a customizable CRM solution that provides businesses with a way to manage their customer interactions in a more personalized way. SugarCRM’s key features include sales management, marketing automation, and customer service automation. With SugarCRM, businesses can create custom workflows, automate tasks, and manage their customers’ data in a more organized manner.

Comparison Table

To make it easier to compare the different CRM software, we have compiled a comparison table of their features.

CRM Software Contact Management Sales Automation Marketing Automation Customer Service Automation Analytics
Pipedrive X X
Zoho CRM
Sugar CRM

Advantages of CRM Software

CRM software is an essential tool for businesses in the modern era. It offers a range of advantages that help businesses understand their customers better and streamline their processes. Some of these advantages include:

  1. Improved Customer Relationships: CRM software enables businesses to keep all customer information in one place. The centralization of data helps businesses understand their customers better and provide highly personalized customer service.
  2. Increased Efficiency: With CRM software, businesses can automate many tedious manual processes. The software can streamline tasks such as data entry, lead management, and email communication, which allows employees to focus on more complex tasks.
  3. Improved Data Analysis: CRM software provides businesses with data-driven insights into customer trends and behaviors. This analysis can help businesses tailor their marketing efforts to specific customer needs and demographics.
  4. Improved Collaboration: CRM software allows different departments to work together efficiently. For instance, customer service staff can quickly access information from other departments such as sales, which can improve response times and customer service satisfaction rates.

Disadvantages of CRM Software

Although CRM software offers several advantages, they also come with some disadvantages. Some of these challenges include:

  1. High Costs: The purchase and implementation of CRM software can be costly for small businesses. Additionally, ongoing costs such as training, upgrades, and maintenance need to be considered.
  2. Complexity: CRM software can be challenging to set up, configure, and maintain. The software requires specialized skills and knowledge, which may be difficult to find or afford for small businesses.
  3. Resistance to Change: Employees may resist using CRM software, which can lead to difficulties in implementation and low adoption rates. Business owners need to invest in proper training programs to encourage employees to use the software effectively.
  4. Data Security: CRM software requires businesses to share sensitive customer data. As a result, it is essential to ensure that the software is secure, and the data is protected from potential cyber-threats.


In conclusion, Customer Relationship Management (CRM) software is an integral part of modern business operations. G2Crowd recently published a list of the best CRM software for Winter 2016, which included popular systems such as Salesforce, HubSpot, and Zoho CRM. While each CRM system has its strengths and weaknesses, understanding these rankings can help businesses make informed decisions when choosing the best CRM system for their operations. Remember to weigh the advantages and drawbacks carefully, and invest in appropriate training to optimize using the CRM system. Thank you for reading!

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