Hello Friends,

Have you ever heard of Vantive Corporation? It is a company that provides software solutions for businesses, specifically in the field of customer relationship management (CRM). In this article, we will discuss in detail the history, products, and services of Vantive Corporation. So, buckle up and let’s dive in!


Vantive Corporation was founded in 1990 by John Luongo, John Hardy, and Tom Rizzi. Its headquarters was located in Santa Clara, California. The company’s initial focus was to provide customer support solutions for businesses. Its first product was called Vantive Support, which was later renamed to Vantive Service.

Throughout the 1990s, Vantive Corporation experienced rapid growth, thanks to the increasing demand for customer support solutions. In 1996, the company went public and was listed on NASDAQ. By this time, Vantive Corporation had expanded its product line to include Vantive Sales and Vantive Marketing, which completed the company’s CRM suite.

Vantive Corporation continued to be successful as a standalone company until 1999, when it was acquired by PeopleSoft, Inc. for $433 million. PeopleSoft, Inc. was a major player in the enterprise software market and was looking to expand its CRM offerings. The acquisition of Vantive Corporation provided PeopleSoft, Inc. with a complete CRM solution that could rival those of its competitors.

Products and Services

After the acquisition by PeopleSoft, Inc., Vantive Corporation became known as PeopleSoft CRM. However, the Vantive brand name was still used for its CRM products. PeopleSoft, Inc. was later acquired by Oracle Corporation, and the Vantive brand name was eventually phased out.

Vantive Corporation’s flagship product was Vantive Service, which offered a comprehensive customer support solution for businesses. The software enabled businesses to manage customer inquiries, complaints, and service requests more efficiently. Vantive Service was later renamed to PeopleSoft Enterprise Support.

Another product offered by Vantive Corporation was Vantive Sales, which provided sales force automation tools that helped businesses streamline their sales processes. Vantive Sales was later renamed to PeopleSoft Enterprise Sales.

Vantive Marketing was the third product in the Vantive Corporation’s CRM suite. It provided businesses with marketing automation tools that helped them generate leads and track their marketing campaigns. Vantive Marketing was later renamed to PeopleSoft Enterprise Marketing.

The Rise of Cloud Computing

In the early 2000s, cloud computing emerged as a new technology that would change the way businesses use software. Vantive Corporation recognized this trend and began offering its products as cloud-based solutions. This move enabled businesses to access Vantive Corporation’s CRM solutions from anywhere and on any device, as long as they had an internet connection.

Vantive Corporation’s move to cloud-based solutions proved to be successful, and the company continued to gain new customers. This success was short-lived, however, as the company was acquired by PeopleSoft, Inc. in 1999.

After the acquisition, PeopleSoft, Inc. continued to offer Vantive Corporation’s CRM products as on-premise solutions. This decision was made due to the complexity of the software and the need for businesses to have complete control over their data and applications.


In conclusion, Vantive Corporation was a pioneering company in the field of customer relationship management. Its products, Vantive Service, Vantive Sales, and Vantive Marketing, helped businesses manage their customer interactions more efficiently. The company’s move to cloud-based solutions enabled businesses to access its CRM solutions from anywhere and on any device.

Although Vantive Corporation is no longer in existence, its legacy lives on as part of Oracle Corporation’s CRM suite. The company’s innovative products and services laid the foundation for the modern CRM solutions that businesses use today.

We hope you enjoyed this article and learned more about Vantive Corporation. Until next time, stay curious and keep learning.

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